Marketing Strategist

Job Description

We are a well reputed company with a goal to bring normalcy to women’s lives through innovative, human centered solutions. Combining years of experience in crafting solutions for women we focus on designing functional, sustainable and innovative solutions that address unmet needs of women across the world. Our goal is to empower, embrace and lift up women with the solutions and experiences we create. Do you have the passion to explore new horizons and opportunities to enhance women’s health and wellbeing? If yes, we invite you to join our team as a Marketing Strategist who can; Roll-out a multi-faceted marketing effort that supports the development and deployment of a marketing strategy spanning Branding, Content/Creative, Digital and Communications.

Responsibilities include:

Branding:

• Responsible for overseeing the brand development engagement efforts including, its management and communications.
• Proficient in developing comprehensive brand marketing plans focused on driving brand awareness.
• Ensure brand management and alignment of all creative outputs with brand identity.
• Responsible for the creation and execution of the brand activation plans and campaigns.
• Develop designs for various creative projects including social media content and promotional materials.
• Working together with creative and media agencies to output campaigns in line with brand.

Content & Digital:

• Requirement of a brand publisher mindset
• Editorial requirements include SEO understanding, content categorization and structure, content development, distribution, and measurement.
• Development of editorial governance so content is consistent with our brand voice, style and tone.
• Must understand the basic best practices of the main social media channels, which content and approaches work on each and why. Measurement and optimization of the program will be required on a regular and ongoing basis
• Integration of content programs with brand campaigns to drive the brand to demand.
• Ability to conduct digital marketing campaigns, including SEO/SEM, marketing database, email, social media, and display advertising campaigns

Position Requirements:

• BA in Marketing, Communications or related field.
• 5-6 years of experience working in a related role.
• Proficient with analysis and design software.
• Excellent communication skills, both written and verbal.
• Innovation and creativity to create brand new strategies that attract customers and succeed over the competition.
• Knowledge of digital marketing campaigns, including SEO.

Work Arrangement:

• A combination of remote and on-site work.

Interested candidates can apply online or email your CV to [email protected]